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NEDC Receives Prestigious Provincial Marketing Award for the Niagara Original Brand
| Submitted: February 11th, 2010
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2009 was a banner year for NEDC’s marketing programs, having just received a provincial marketing award to go along with the two national marketing awards it won previously.
On Thursday, February 4, 2010, at a formal gala event in Toronto hosted by the Economic Developers Council of Ontario (EDCO), the Niagara Economic Development Corporation (NEDC) received a 2009 EDCO Award of Excellence in Marketing for the Niagara Original brand. Niagara’s economic development agency also won an Award of Merit from EDCO for its Business Directory, which is a comprehensive listing of 2,780 businesses across the Niagara region.
EDCO’s annual awards feature and showcase the best in economic development marketing achievements within the province of Ontario. The judges are drawn from a variety of marketing specialties, industry representatives and site selection professionals. The award selection focuses on exemplary marketing practices, as well as cutting edge ideas and concepts.
“We are delighted to be recognized as best in class for such a prestigious award in the field of economic development” stated Patrick Gedge, CEO of NEDC. “It is another positive industry affirmation of NEDC’s marketing strategies and creative practices, and recognizes our effective utilization of the Niagara brand signature”.
Niagara Original was launched in November 2008 after a need to develop a stronger branding position for Niagara was identified as a priority item in Niagara’s Economic Growth Strategy. It is the new positioning and design platform upon which Niagara is using to tell its unique story to the world.
EDCO is the country’s largest provincial economic development association with close to 600 members. “This year, over 130 entries were judged” stated 2009 EDCO President Lauren Millier. “The competition allows local communities to see just how they stack up against other municipalities when it comes to promoting location, investment & tourism opportunities”.
Over the past five months, NEDC has received three significant marketing awards recognizing its work in the field of economic development. In addition to this most recent honour, in September NEDC recieved a Marketing Canada Award from the Economic Developers Association of Canada for the Niagara Original brand; and in October, at the Canadian Urban Institute Conference in Vancouver, NEDC was presented with a marketing award for the establishment and marketing of “Niagara’s Top Redevelopment Opportunities”.
To learn more about the Niagara Original brand and Niagara’s Top Redevelopment Opportunities visit: www.niagaraoriginal.com
www.niagaracanada.com/content/?page=4758
For more information please contact Patrick Gedge at 905-685-1308 ext. 3673 or email at pgedge@niagaracanada.com
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